MODERN FAMILY + CROWNE PLAZA
We traveled Emmy Award winning ABC show, Modern Family to film at the Crowne Plaza in Paris for its final season. We collaborated with the executive producer and writers from the scout through filming, coordinated three hotel properties to host the cast & crew, and organized PR extensions with the network and studio.
• 7M viewers watched the broadcast on ABC •
• Bartered accommodations for cast & crew netted ROI of 3:1 •
• Additional viewers enjoyed the show on HULU, Netflix and ABC.com •