RACHAEL + CAPE COD CHIPS

We integrated the new Cape Cod Waves potato chips into Rachael Ray’s daytime talk show to support the product launch with original dip recipes developed by Rachael herself.

• 2.5M people watched the daytime segment live •

• On Rachael’s website, the integration segment more than doubled the average number of page views (and had six times more views than their average video views for an integration) •

• Custom recipe for Cape Cod was the most downloaded recipe the day integration aired •