ANNIE + MASTERCARD
We developed the first ever movie premiere in the air by negotiating a partnership with Sony film, Annie, and securing director Will Gluck and star Quvenzhané Wallis to participate in a number of Priceless Surprises for unsuspecting passengers while producing original content for digital distribution via social and paid media to amplify engagements across a targeted audience.
• Agency partner created 3 content pieces distributed across brand and partner social media sites and brand paid digital media •
• 45M impressions across digital and social properties – 14M online video impressions; 31M social impressions •
• 6M video completions across all media partners with an average completion rate of 59%; 1.3M social engagements •