GUARDIANS OF THE GALAXY VOL. 2 + HANES

BLT COMMUNICATIONS, LLC
 

Leading up to the theatrical release of Guardians of the Galaxy Vol. 2, Hanes sold incremental product across major retailers including Walmart, JCP, Kmart, Kohl’s, Hanes’ owned stores & department stores.

 

• Negotiated partnership that included usage of Marvel IP across Hanes’ display and point-of-sale at more than 6,000 retailers •

• Hanes supported campaign with TV spot for theatrical and home entertainment release, as well as digital media •

• Corporate screenings at Hanes’ HQ •

• Public relations and social media activations •