HARMONY OF THE SEAS + DNCE

We engaged high-profile band, DNCE, to help drive awareness and conversation about the launch of Harmony of the Seas. An onboard concert, meet & greets, social posts from the band and content capture with DNCE were all part of the experience, and all ensuing content we developed focused on the performance, Bionic Bar, Friendsgiving, a custom baked “cake by the ocean,” zip line and EPK.